This is something new of its attempt, where Vishal’s Irumbu Thirai will go through a different kind of promotion. It is now reported that press and media will be having a special premiere of Irumbu Thirai first half screened exclusively on May 9, which is 2 days prior to the worldwide release.
Following this, the whole movie screening will happen on May 11. Irumbu Thirai features Vishal, Samantha and Action King Arjun in lead roles with Yuvan Shankar Raja is composing music for this film. George C Williams is handling cinematography. PS Mithran makes his directorial debut with this movie.